The cocacola company appears set to plod along during its 2015 campaign. Nestle owns some of the worlds most recognized and trusted brands. The biggest strength of the cocacola company is that, for more than a century, cocacola has reigned as the supreme soft drink market leader. Swot analysis swot analysis examples and how to do a swot.
As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. The company faces challenges in todays marketplace because of market driven changes, regulatory changes and socioeconomic changes. Scribd is the worlds largest social reading and publishing site. Benefits and limitations of swot analysis business queensland. Equipments play a vital role in a performance of a company. Coca cola co ko fundamental analysis, stock research. Coca cola swot analysis 2019 swot analysis of coca cola.
Competition from pepsico remains the main threat for cocacola. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. As indicated in the part 2 of the slp project, the coca cola company is the largest company that manufactures, distributes, as well as sells nonalcoholic drinks globally. The paper mainly focuses on the external environment analysis of cocacola which is done by doing pestle analysis. Restaurants range from simple dining places where food is catered to people nearby or tourists for a reasonable price to expensive eatouts serving food and wine in formal outfits depending on the local culture and tradition. Presented by samrat hossain mamun israr uddin masum khan khaled shaifullah we are new moon 2.
In retrospect, cocacola would seem to be doing very well in brazil. A century later, the cocacola company has produced over 10 billion gallons of syrup. Take your hr comms to the next level with prezi video. An external analysis of the soft drink industry is performed to understand the impact of environment. Because of this, cocacola has come up with long term objectives. Swot is a known acronym in the business world which stands for strengths, weaknesses, opportunities, and threats. Coca cola is a brand which is present in households, shops, hotels, offices, etc.
The controversial america the beautiful 2014 coca cola superbowl commercial filled many hearts with great happiness while others with intense anger. Coca cola swot analysis 6 key strengths in 2020 sm insight. A financial analysis of the cocacola company is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. Cocacola continues to hold the highest brand value in the world. Coca cola swot analysis 2016 with infographics read the latest coca cola swot 2020 coca cola swot introduction coca cola nyse. We use cookies to optimise our website to provide you with the best, most relevant experience. After 70 years of immense success with a single brand coca cola, the company expanded with new flavors. Analysis any or all of the four categories simultaneously. Jun 20, 2016 analyzing strengths is an essential part of business analysis, mainly because it allows better decision making, planning, and management. Oct 14, 2015 it has wellestablished relationships with other powerful brands, including coca cola, colgate palmolive and general mills. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. An evaluation of marketing strategies undertaken by coca.
Its brand power is indisputable, and its global presence is massive. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. The coca cola brand is globally valued and recognized. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can. A swot diagram analyzes a project or business venture by focusing on each of these. Pdf cocacolaco swot analysis kenny nguyen academia. Robinson, md, msc, 2 tilo kolbel, md, 1 hermann reichenspurner, md, phd, 1 sebastian debus, md, 1 and christian detter.
Single parents are usually workers who need child care, and there are many marriages in. A swot framework analysis of the cocacola company and its competitors completes this indepth company analysis. In august 2015, the company, coca cola iberian partners and coca cola erfrischungsgetranke ag collaborated to form a new company named coca cola european partners. Case study i running head case analysis of the cocacola. Its portfolio includes a variety of carbonated and noncarbonated brands, including cocacola, diet coke, fanta, sprite, minute maid, powerade, and dasani. Swot analysis strengths, weaknesses, opportunities and threats. The swot matrix of the coca cola company is presented below in a nutshell followed by the detailed analysis. Swot stands for strengths, weaknesses, opportunities, and threats.
Group members wajid ali 3335 haris riaz 3382 presented to. Conclusionlessons learned industry analysis adjust portion sizes market shares for types of beverages emphasize other products goal. Analysis of strengths, weaknesses, opportunities, and threats. This session, we will be conducting a strategic analysis of the cocacola company. At every touchpoint, customers will discover stylish. Major case analysis carbonated soft drinks 33% of beverage industry already happening nationwide cocacola is. The cocacola brand is globally valued and recognized. However, to examine the ways in which the cocacola company has used marketing strategies to grow in the overseas. Swot analysis internal strengths and weaknesses coca colas.
Coca cola was established in 1886 in atlanta by john pemberton. Out of the 5 leading soft drink brands sold worldwide, the company produces and sells four of them. Coca cola with its vast global presence and unique brand identity is definitely one of the costliest brands with the highest brand equity company valuation one of the most valuable companies in the world, coca cola is valued around 79. This paper performs a strategic analysis of the cocacola company, a leader in the beverage industry.
The main focus of the article is to provide details on how the general public, other businesses and groups attempts to make cocacola be responsible for the problems and issues the company faced in the country. Swot analysis is a simple but useful framework for analyzing your organizations strengths, weaknesses, opportunities, and threats. Pestle and external environment analysis of cocacola. A swot analysis is an evaluation process used to determine a company s strengths, weaknesses, opportunities and threats.
Completing a swot analysis prior to starting a new business is one of the most important aspects of the business planning process. For coca cola company equipments are very important because they are serving a large number of people every day. Swot analysis of coca cola company 1550 words 7 pages. Financial analysis and comparison of pepsico and cocacola. Then gives a light on the international market analysis of its product and operations. An analysis of cocacola company reveals that cocacola is currently grappling with issues related to its market share, quality of its soft drinks and production processes. Examples always make things easier to understand, so here are. Because of this, coca cola has come up with long term objectives. Swot analysis internal strengths and weaknesses cocacolas flagship brands such as cocacola standard have a commendable position in the soft drink industry. Gerber has historically been one of the most trusted brands of baby food in the united states. This coke ad captures several different people of all ages, genders, religions and ethnicities happily interacting with one another across the beautiful lands of the united states. The report covers the companys structure, operation, swot analysis, product and service offerings and corporate actions, providing a 360.
The outcome of this case is use a completed external and internal analysis of the cocacola company, in the completion of a swot. Nonalcoholic beverages industrys price to sales ratio is at 2. However, we have not included the products of coca. Some families have used its products for generations. If you want ensure the growth of your organization, you need to be open to the different factors which affect its growth in general risk analysis recall that swot stands for strengths, weaknesses, opportunities, and threats, which are four of the most. Cocacola life how new strategies help the company to maintain dominance in world markets janis vavere university of amsterdam information studies business information systems virtual organizations in dynamic context 10352287 janis. But during the last few years, cocacola is known for losing the largest racial. Then and now 2 case analysis of the cocacola company. Coca cola international the cocacola company is the worlds largest company.
Coca cola is the largest beverage company of the world, and it provides consumers with more than five hundred different brands. It is approved by the bottlers association and becomes the standard bottle. In its first year, the company sold about 9 glasses of cocacola a day. Cocacola, the worlds leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages.
Coca cola political the nonalcoholic beverages falls in the category under the fda and the government plays a role within the operation of manufacturing these products. Within a few years, coca cola became the most recognized, renowned, and widely distributed brand in the world. With pestle analysis the companys management can identify the major. The cocacola company is seemingly on top of the world. Coca cola life how new strategies maintain dominance. Swot analysis using swot diagrams or matrices is a key part of any business planning or analysis. You name it, and the place would have heard of coca cola. Knowing what you do well allows you to make the most of it, and consequently, receive the maximum benefit. In march 2015, cce launched coca cola life in japan. Cocacola company is one of the fastest growing multinational enterprises in nigeria. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Here we take the example of coca cola to analyse the product mix and product line of coca cola.
The cocacola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. Before this, i would also recommend that you read the original article of product line and product mix the link that i referred to for coca cola products is here. A swot strengths, weaknesses, opportunities and threats analysis can help you identify and understand key issues affecting your business, but it does not necessarily offer solutions. Manufacturing cocacola primarily, cocacola is manufactured by franchisees who are the worlds leading bottling and canning companies. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. The strength portion of a swot analysis needs to discuss the demand for the centers services. Currently, james quincey is the ceo of this mega corporation. Business communication in coca cola since the coca cola company was established 1886 by dr.
Swot analysis is time tested process which every successful organisation has undertaken. Strengths and weaknesses are internal factors and opportunities and threats are external factors. The company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a. Cocacola hbcs annual financial report ifrs financial statements for the year ending 31 december 2012. John stith pemberton, it has enjoyed considerable success over the years and this has mostly been attributed to the product innovations done by the company in the form of nonalcoholic beverages, refreshments and soft drinks as well as brand marketing. For an organisation to monitor its overall growth as an organisation, a swot simple analysis is a fundamental process they need to undertake. This franchise business is strictly controlled by the cocacola company. Coca cola is the most valuable company of the world and it includes as products fanta, coca cola zero, powerade, and minute maid the cocacola company, 2010.
Coca cola america the beautiful ad analysiscassidy. Economies of scale allow the company to share its fixed costs over hundreds of brands. The article that would be summarised is entitled campaign to hold cocacola accountable. Polo ralph lauren swot analysis top polo ralph lauren. Ko, the beverage giant is a global brand with a strong brand image. The iconic coca cola logo and its popular drinks are a familiar scene in every part of the world. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. Then and now cocacola is listed as one of fortune magazines 2010 most admired companies and has consistently earned a place on diversityinc. You should be aware of the limitations as well as the benefits of a swot analysis before you decide to conduct one. It helps you to build on what you do well, to address what youre lacking, to minimize risks, and to take the greatest possible advantage of chances for success. The cocacola company strategy and swot report, is a source of comprehensive company data and information. In a 7 to 10page paper, integrated your external and internal company analysis, completing a formal company swot. The above report details the brief introduction of the company cocacola.
An internal analysis of cocacola is performed to understand the internal capabilities. Being large and having dominant market share has a few advantages over competitors. History has shown that the cocacola company has touched so many lives since world war ii retroplanet2008. Internal analysis of the coca cola company management. It is a publicly traded company with a current market price for its stock at 46. In terms of regulations, the government has the power to set potential fines for the companies that did not meet their standard law requirement. Value chain analysis of coca cola term paper warehouse. While cocacola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of cocacola that wash up on the beaches sauven, 2017.
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